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Laurent Smets, CEO of Smets Mobility, explains how CarCollect helps bring more transparency, structure and control to the trade-in process.
Growth across multiple brands and teams
Smets Mobility has been active for 30 years and focuses on offering personalised mobility solutions, with customer satisfaction and a premium experience at the centre. As the company grew, added a new brand and started working across multiple entities, the need for a scalable partner became stronger.
“My name is Laurent Smets and I am CEO of Smets Mobility. Our goal is to offer personalised mobility solutions, where the customer and customer satisfaction are central.”
A transparent partner for every party involved
For Smets Mobility, transparency was one of the key reasons to look for a new partner. In a trade-in process, several parties are involved: the customer, the dealer and the trader. CarCollect helps keep that process clear for everyone.
“We were looking for a partner that could offer transparency. Not only for us, but also for the customer and for the traders we work with.”
A broader network for stronger bids
Smets Mobility also wanted access to a broader sales platform. With more traders bidding on a vehicle, the chance of achieving a better trade-in price for the customer increases.
“The more traders bid on your car, the better the bid you get for your customer. And that turned out to be the case with CarCollect.”
Trust between customer, dealer and trader
A trade-in is built on trust. The customer wants certainty about the trade-in price, while the trader wants confidence in the condition of the vehicle. CarCollect supports that connection with clear information and a transparent process.
“When we set a trade-in price for the customer, the customer wants certainty about that price. On the other hand, the trader also wants a correct vehicle.”
Roles and permissions for every team
One practical advantage for Smets Mobility is the ability to assign different roles within CarCollect. Management, sales managers and sales teams each get the access that fits their function, brand and responsibilities.
“What is very easy with CarCollect is that you can assign different roles to your team. For every function within your company, there is a different role within the program.”
A clear helicopter view for management
For Laurent, CarCollect provides the overview needed to manage multiple teams and entities. It becomes easier to control who has access, what they can see and what they need to work efficiently.
“In my role, I get the helicopter view from CarCollect, which is very useful.”
Better vehicle inspections, better prices
For the daily operation, Esther, MINI sales manager at Smets Mobility, sees how CarCollect supports the showroom and sales experience. Detailed vehicle inspections, better photos and clear information help traders trust the condition of the vehicle.
“By carrying out an extensive inspection of my customer’s vehicle, I get better photos and traders on the other side can trust the condition of the vehicle.”
A premium experience for the customer
With more transparency, better vehicle information and stronger bids, CarCollect helps Smets Mobility improve both the trade-in process and the customer experience.
“That leads to better prices. I get my cars sold, and my customers are more satisfied too.”
For Smets Mobility, CarCollect means more structure, more transparency and more control across the full trade-in process. A scalable partner that supports growth, while keeping the customer experience personal and premium.
