Virena Autogroep ✕ CarCollect

At Virena Autogroep in Groningen and Drenthe, CarCollect provides greater overview and structure to the trading process. Whereas branches previously collected bids individually, they now work from a single central platform.

Thanks to this approach, the team has better insight into the market and bids are followed up more consistently. With a clear working method, a central person responsible for bids, and effective onboarding of all sales representatives, Virena Autogroep today gets more out of every valuation and every car.

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Dennis Haveman, Sales Manager at Virena Autogroep, explains how CarCollect provided more structure and overview in the trading process.

My name is Dennis Haveman, Sales Manager at Virena Autogroep. We carry the brands Kia, Omoda, and Jaecoo.

Virena Autogroep is a family business with branches in the north of the Netherlands, in Groningen and Drenthe. Service and a personal approach are central to the company. “That warm welcome and service-oriented work are extremely important to us.

From separate processes to a single platform
Before Virena Autogroep started working with CarCollect, the trading process was different. “Previously, the branches collected trade offers separately from one another. As a result, we didn't really have a good overview of everything that was happening.

In addition, the team noticed that the maximum potential of the market was not always being realized.

After a presentation by the CarCollect team, it became clear what was possible. “Jesse and Lev eventually came to Groningen to show how CarCollect works and what the benefits are. They brought that entire process together in one platform.

According to Dennis, that made an immediate impression. “When you see how it all comes together in one system, you are actually immediately pleasantly surprised.

Clear onboarding for the entire team
When Virena Autogroep decided to start using CarCollect, they immediately set about a good onboarding process.

We organized an onboarding evening where all salespeople were present. During that evening, it was explained how the system works, how cars need to be entered, and what the working method is.

In the beginning, there was still some doubt. “Before the onboarding, people were a bit skeptical. You do hear: what are we going to work with and what is that going to look like?

But that doubt disappeared quickly. “After that evening, I noticed that everyone was actually pleasantly surprised.

One clear working method within the company
Within Virena Autogroep, a clear structure was deliberately chosen for the use of CarCollect.

We chose to make one person responsible for the bids on the platform. When a seller enters a car, they report to our used car manager afterwards.

Together, the bid is then determined and placed. “In this way, we have tightly organized the process.

This approach ensures clarity throughout the entire company. “Everyone knows how we work with CarCollect, how the valuations proceed, and how the bids are executed.

More overview and better results
According to Dennis, this way of working has greatly improved the trading process. “We are very satisfied with how we work with CarCollect now. We wouldn't want to go back to how it was.

He therefore has a clear message for other companies in the automotive industry: “If I had to recommend CarCollect, I would say: it is a good data-driven platform, with great people behind it. Definitely worth it.

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