Read the story
Stephan de Leeuw, used car manager at Ursem Barten, explains how CarCollect provides overview, higher conversion, and more control over the entire remarketing process.
“My name is Stephan de Leeuw. I am the only used car manager within Ursem Barten.”
In his role, Stephan is responsible on a daily basis for appraising vehicles, distributing cars across locations, and determining whether vehicles are sold internally or externally through trade channels. “In addition, I am responsible for the stock mix and pricing of the vehicles that come in.”
Control over conversion across 13 locations
With 13 locations, maintaining overview is essential. “My main goal is to increase the conversion of all vehicles that are traded in at our locations.” According to Stephan, CarCollect plays a key role in this. “Where we previously mainly worked with local traders, we now receive nationwide bids.”
From individual deals to structured sales
The way of working has completely changed. “In the past, you would take in a car, call a trader, and agree on a price. But once the car arrived, someone would inspect it and often the price would be reduced.” With CarCollect, this has changed. “You can now target a specific group of traders per vehicle or segment. This results in multiple bids, leading to higher conversion and better returns.”
Full overview at every step
For Stephan, the overview is one of the biggest advantages. “What I like most about CarCollect is that you can see exactly which step of the process a vehicle is in.” From listing to trade-in, arrival, invoicing, and transport, everything is visible. “We simply didn’t have that overview before.”
Data as a steering tool
In addition to overview, Ursem Barten uses data from the platform to steer performance. “With the analytics in CarCollect, we monitor the number of bids, their progression, conversion rates, and ultimately the returns on vehicles.” These insights help to continuously improve. “You can steer much more precisely on results.”
One solution for the entire process
For Ursem Barten, CarCollect has become an integral part of the daily process. “For us, CarCollect is truly an all-in-one solution for the entire vehicle intake process. Everything is in one system, and that simply works very well.”
And that’s exactly what it delivers: more overview, more control, and better results for every trade-in vehicle.
