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Tom van Hammen of BMW MINI Meerschman talks about their partnership with CarCollect
At BMW MINI Meerschman in Belgium, with locations in Aalst, Ninove, and Zottegem, Tom van Hammen is seizing the opportunity to modernize their used car flow. “As of today, we are working with CarCollect,” Tom shares in the video. Their goal: to open up a broad and diverse range of trade-in vehicles to CarCollect’s growing network of buyers.
Access to high-quality trade-in vehicles via CarCollect
By offering their inventory on CarCollect, Meerschman now makes high-quality trade-in vehicles available to other dealers on the B2B auction platform. “We have a very wide and diverse range of vehicles on CarCollect,” Tom says to potential buyers. “Feel free to browse and place a bid.”
How Meerschman is investing in digital remarketing
Their integration with CarCollect marks a new phase in digital remarketing: after intake, vehicles go straight to auction via the platform, without increasing showroom pressure. This creates a fast and connected way to determine and realize the value of trade-in cars.
Efficiency and reach through the CarCollect network
The collaboration enables Meerschman to present their stock online to a large audience of serious buyers, significantly increasing visibility and sales potential. The platform automates the handling of photos, mileage data, and documentation, streamlining the entire process and making it faster.
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