Dusseldorp BMW & MINI ✕ CarCollect

Dusseldorp BMW's Anjo Damming unveils the transformation in their vehicle trade-in strategy, thanks to CarCollect. Embracing digitalization, they now effectively manage non-BMW and Mini trades, reducing showroom traffic and gaining clearer market insights. This switch to CarCollect's user-friendly platform means faster online listings, attracting serious bids from various companies. A strategy that saves time and resources, allowing their team to focus on what matters most. Learn how this innovative approach can revolutionize your automotive trading experience.

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Anjo Damming from Dusseldorp BMW explains how CarCollect has transformed their approach to managing trade-ins and auctions.

At Dusseldorp BMW, Anjo focuses on optimizing the used car market, particularly for non-BMW and non-MINI vehicles. “Our goal was to refine how we handle ‘strange’ brands and streamline the trade-in process,” Anjo explains.

Transitioning to CarCollect

Previously, the dealership relied on five trade bids within a short timeframe to determine a vehicle’s value. “Now, we’ve shifted entirely to CarCollect. We’ve reduced the traffic of other car dealers in our showrooms and created better insights for all our branches.

Valuing and Selling Made Efficient

Initially, CarCollect was used to gather trade bids for non-core brands. Over time, Dusseldorp BMW decided to determine vehicle values internally. “We no longer seek bids on cars we haven’t traded in yet. Instead, we appraise them ourselves and auction them on CarCollect once they’re in our possession.”

Speed and Simplicity with CarCollect

The speed and simplicity of CarCollect have been game-changers for Dusseldorp BMW. “We can get cars online very quickly, complete with photos, documentation, and mileage,” says Anjo. “The platform attracts serious bids from both large and small companies, making the auction process highly effective.

User-Friendly and Time-Saving

CarCollect’s user-friendly interface allows cars to be added efficiently, saving significant time for the sales team. “This enables our colleagues to focus on other priorities,” Anjo adds.

Adaptability and Strong Buyer Network

Anjo emphasizes that CarCollect’s willingness to adapt to customer-specific IT requirements and its robust network of buyers make it an excellent choice for other dealerships. “It’s a system that truly aligns with customer needs, and I believe it can be very beneficial for others too.

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